The Story Behind the Brand
The Heart Behind Harrison & Co.
Most men move through life on autopilot. They keep their heads down, work hard, and try to be a good husband, father, and leader. But somewhere along the way, they stop asking deeper questions—questions about identity, direction, and legacy.
For years, I felt these tensions in my own life. I knew what it was like to drift. I knew what it was like to react more than I led. And I knew what it was like to feel that quiet conviction that I was made for more—but wasn’t living like it.
Harrison & Co. was born out of that gap: a desire to become a better man myself, a desire to raise children who understand purpose and discipline, and a desire to stand alongside men who want to build meaningful, anchored lives.
The Problem Men Are Facing Today
Men today are overwhelmed, exhausted, and often isolated—yet they rarely say it out loud.
Most of us were never given a roadmap for leading in faith, marriage, fatherhood, fitness, or career. Without intention, a man drifts. He becomes reactive, uncertain, and inconsistent.
I know this because I’ve lived it—and now I coach men who are ready to break that pattern.
What Harrison & Co. Does
Harrison & Co. is Performance Coaching rooted in two anchors: discipline and purpose.
Discipline — the foundation of self-leadership.
Purpose — the clarity that makes a man unstoppable.
My mission is simple: I help men clarify purpose and build disciplined systems that move them toward a destination. Toward a life they were designed to live.
How We Coach Men
Coaching with me is a structured, forward-focused partnership—not therapy, not consulting, and not a motivational speech.
The work centers around five core pillars:
• Faith & Identity
• Marriage & Family Leadership
• Fatherhood & Legacy
• Fitness, Health, & Personal Discipline
• Career & Calling
Together, we clarify vision, identify obstacles, build systems, and meet consistently to ensure progress—not perfection.
Some men begin with a reset session.
Others commit to six-week or twelve-week program.
After the weekly sessions, many choose to continue to receive coaching through the monthly legacy program to ensure consistent movement forward.
Regardless of our starting point, the mission is the same:
To help men become who they were meant to be—one intentional & focused step at a time.
Why This Matters to Me
Harrison & Co. carries my son’s name and my grandfather’s legacy. It represents both the values of discipline & purpose that my grandfather taught me.
It represents the kind of man I am becoming and the kind of man I’m committed to raising. For my daughters, it represents me having an impact on a generation of men that I - when the day comes - would want them to marry.
When a man leads well inside his home, everything else strengthens—the way he loves, the way he works, the way he serves, & the way he carries himself.
This work matters because strong men change families, strong families change communities, and strong communities change the world.
The Mission Moving Forward
Harrison & Co. exists to call men higher—to help them define purpose, train in discipline, strengthen the areas that matter most, and offer a coach who believes in their potential and refuses to let them settle.
This isn’t about perfection. It’s about becoming a better man today than you were yesterday.
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